University of North Dakota Faculty/Staff Newsletter

Israeli-based UAS company will open new office in Grand Forks

Simlat's President, Yuval Peshin, along with Tom Kenville, UND Center for Innovation, announced today the opening of a new North American Simlat office in the Ina Mae Rude Entrepreneur Center.

Simlat Ltd., an Israeli-based company, is a leading provider of next generation mission-training solutions for unmanned vehicles systems (UAS) and for Intelligence, Surveillance and Reconnaissance (ISR).

Local media and interested community partners are invited to attend Simlat's ribbon cutting ceremony at 11:30 a.m. Thursday, Dec. 2, at Simlat's new office in the Center for Innovation.

The company expects to begin full operations in Grand Forks this month with plans to continue growth and expansion of its turnkey UAS training solutions in Grand Forks. Simlat also expects to hire up to five employees in the near future.

Simlat's expansion to Grand Forks stemmed from three years of meetings at annual AUVSI North America Conferences. A final meeting took place at the AUVSI North America 2010 convention in Denver, Colo. this past August, where Simlat's President, Yuval Peshin, finalized the expansion with Tom Kenville.

"With the Team North Dakota booth sponsored by the Department of Commerce, North Dakota was on the map," said Paul Lucy, director of Economic Development and Finance. "The Department of Commerce supports these team-marketing missions and we are excited to welcome Simlat to North Dakota. On a local level, Eric Icard, the Economic Development liaison for aerospace, will assist in making the SIMLAT transition seamless."

"I am pleased to announce Simlat's branching out to the North American market," said Peshin. "Simlat's growth in customer base worldwide in the past several years has motivated a substantial interest in the North American UAS training market. With an operation base in North Dakota, we expect to continue our growth in the US and further expand our abilities to provide outstanding products and support for this market. I believe the Center for Innovation in North Dakota, with its strong emphasis and foresight into the UAS market, will provide the perfect environment for Simlat's new office and future R&D programs."

"Simlat, a rising name in the UAS sub-systems industry is a highly welcomed addition to the Center for Innovation," said Kenville. "As a leading entrepreneur outreach center, we will provide Simlat with extensive support, knowledge, and resources that are bound to contribute to its success in this demanding and dynamic market."

The Center for Innovation is already home to three UAS enterprises, and is becoming a hub for UAS commercialization activities. The incubator has been a Soft Landings International Incubator since 2006, just one of 19 worldwide which are certified to be friendly to international ventures entering the domestic market. Soft Landings is a certification of the National Business Incubator Association (NBIA), a trade association for the thousands of incubators worldwide.

About Simlat-UAS Training

Simlat Ltd., an Israeli-based company located in Herzliya, is a leading provider of next generation mission-training solutions for unmanned vehicles systems and for Intelligence, Surveillance and Reconnaissance (ISR). Based on extensive hands-on operational experience, Simlat offers training for every UAV Platform, Payload and Mission. Simlat's turnkey training solutions include SIGINT, EO/IR and SAR sensors in various operational configurations. Simlat's systems are available as stand-alone or embedded/integrated to legacy control stations. To learn more about Simlat, please visit

For more information, contact Ayelet Segelman, product manager, Human Factors, Simlat Ltd., at 972-9-9517675 or

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