Web Graphic Identity
UND Web graphic identity
style and standards were developed at the request
of the President of The University of North Dakota
and with endorsement of the President’s Cabinet.
Changes and additions to these regulations will
be made from time to time. The effective date of
this version is the year 2008. Questions and comments
should be directed to and hard copy versions of
UND graphic identity regulations and procedures
may be obtained from:
Office of University Relations
Room 411, Twamley Hall
264 Centennial Drive, Stop 7144
Grand Forks, ND 58202
Phone (701) 777-2731
FAX (701) 777-4616
webmaster@und.edu
Use of at least the University name and location and often use of the logo
or logotype, in prescribed ways, are expected in websites pertaining to the
University. These guidelines pertain to those matters.
Graphic Identity and its Benefits
A consistent graphic identity through campus- wide use of the logotype and logo contributes to institutional recognition by providing an element of unified visual appearance even though communications come from hundreds of separate campus units.
This is important for several reasons:
• It projects an image of professionalism and cohesiveness.
• It helps eliminate confusion in the minds of target audiences.
• It helps develop name recognition.
• It unifies the institution and its component parts.
University departments and other entities are parts of the whole, and
incorporation of institutional graphic identity benefits everyone.
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The
Official UND Web Graphic Identification
The web logo of The University of North Dakota
is the interlocking UND letters with the
flame in the “D”.
IN MOST CASES IT
IS PREFERABLE, WHERE POSSIBLE, TO USE THE FOLLOWING
MORE COMPLETE UNIVERSITY OF NORTH DAKOTA LOGOTYPE
INSTEAD OF ONLY THE LOGO.
The logotype is a combination
of the logo and the name of the institution in
the officially approved type styles and arrangements.
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Regulations on Commercial use of UND Logos
Commercial use of any of UND’s registered trademarks (logo, logotype, seal, athletic logos) requires advance approval and generally involves the payment of royalties to UND. All language and symbols that are associated with UND are protected by federal and state trademark registration. Unauthorized use of them for commercial purposes, public or private, is prohibited. A licensing program has been established to monitor use of these marks in accordance with University policy. All products bearing verbiage or symbols protected by UND are subject to review and approval by the institution. At that time, a determination is made regarding obligations of the producer of the publication or object for royalties. Only manufacturers licensed by UND to reproduce its marks may do so legally. These legal regulations apply to UND entities such as departments, administrative areas, and organizations as well as non-UND users.
Questions about uses for commercial purposes, copyright regulations, and
royalties should be addressed to:
Office of the Vice President for Finance and Operations
Room 314 Twamley
264 Centennial Drive, Stop 8378
Grand Forks, ND 58202
Phone (701) 777-3511
FAX (701) 777-4082
vpfooffice@mail.und.edu
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When should the Logo or Logotype be used?
A graphic identifying
mark of the University should appear on every
website representing the institution.
If there are questions, consult with:
Office of University Relations
Room 411, Twamley Hall
264 Centennial Drive, Stop 7144
Grand Forks, ND 58202
Phone (701) 777-2731
FAX (701) 777-4616
webmaster@und.edu
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Logotype & Logo
should be Stand-alone Elements
The logo or logotype should never be incorporated into a sentence, phrase, or headline as a substitute for the abbreviation “UND” or
for the name of the institution.
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Logotype,
Logo Proportions
As with all
logos, or “marks,” the
UND logotype and logo are to be used in their original
proportions. When
resizing a downloaded logo or logotype care should
be taken to maintain the original proportions.
The width-to-height proportions of the UND logotype
and logo are those in the logo
section.
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UND Type Face Style
The official type style
of the logotype is, in its original name, “Friz Quadrata.” It is also identified by various other names in some computer software, including “France.”
Fonts are copyrighted products, and copies of them cannot legally be provided. Like other software, there is a cost for them. There are three basic ways to obtain the font. One is to buy the font from an official retailer. Individual fonts (that is, Friz regular, Friz Bold, Friz italic, each one being an individual font) generally run from $21 to $29, depending upon the source. Some sources, like Adobe, may bundle it as a package: two faces of Friz and two faces of Benguiat, at $80 or more. A family package of Friz, including the regular, regular italic, bold and bold italic, is offered by itcfonts.com. The prime suppliers in this arena are adobe.com, itcfonts.com, and fonts.com. Another retailer is philsfonts.com. Generally, you can rely on these being quality products.
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Photographs
Photographs of UND activities and scenes can be downloaded from the University Photo Gallery web site, http://webapp.und.edu/dept/our/multimedia/photo/.
Copies and assistance can be obtained from:
Office of University Relations
Room 411, Twamley Hall
264 Centennial Drive, Stop 7144
Grand Forks, ND 58202
Phone (701) 777-2731
FAX (701) 777-4616
webmaster@und.edu
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